Privacy Policy

Website & Offices


  • This Privacy Policy informs how and why Harrington Homes (SW) Ltd acquire and use personal information about you (Personal Data).
  • For the Data Protection Act 2018 (the Act) and the provisions of Regulation (EU) 2016/679 (the General Data Protection Regulation or GDPR), the company is the Data Controller. We are registered with the ICO (Information Commissioner’s Office. The website(s) under the domain names and associated sub-domains of (the Website) are operated by Harrington Homes (SW) Ltd.
  • This Privacy Policy (together with the terms of the Website and any other documents referred to on them) set out how we acquire, use and process your Personal Data in accordance with Data Protection laws.

How We Collect Your Personal Data:

2.1 We collect Personal Data directly from you via the Website or when we meet you at our sales offices and via other communications between us when you make enquiries with, or purchase a property from us; including;

2.1.1 Your name, date of birth, home address(es), home and mobile telephone number(s), email address(es) and employment information.

2.1.2 Information about your transaction(s) with us.

2.1.3 Information and documentation you provide when you respond to requests to submit personal information about yourself, such as identity documents.

2.1.4 Records of written and verbal communications between us either written or electronically.

2.1.5 Information regarding your use of the Website, including when you access the Website, which parts of the Website you access most often and the development(s) and properties that you view on the Website or save. This information is collected by actively tracking and recording your browsing activity and collected using cookies (please see section titled: Use of Cookies for further information).

2.1.6 CCTV images if you visit our premises where we use CCTV recording (please see section titled: CCTV for further information).

2.2 We may also collect your Personal Data from third parties, for example;

2.2.1 From searches of CRA’s (Credit Reference Agencies) and FPA’s (Fraud Prevention Agencies) of their records relating to you.

2.2.2 From public records (i.e. the electoral roll).

2.2.3 From other third parties with your consent (for example your Solicitor or Mortgage Broker).

How We Use Your Personal Data:

3.1 We may use the information we collect about you to;

3.1.1 Provide you with our products and services.

3.1.2 Communicate with you by; email or electronic mail, post, telephone or SMS (text message).

3.1.3 Meet our legal, regulatory and contractual obligations, including verifying your identity for the purposes of preventing money laundering and fraud, if you wish to reserve one of our properties and passing your personal data to the relevant warranty provider in order that they can discharge their legal obligation to administer the warranty provided to you as a new homeowner.

3.1.4 Manage shared equity loan products you may have in place with us.

3.1.5 Provide you with updates you have requested including keeping track of specific developments and properties.

3.1.6 Deliver marketing information to you about other products and services we offer that are like those that you have already purchased, requested or enquired about, unless you have Opted Out of receiving such communications (please see section titled: Marketing for further information).

3.1.7 Ensure that any content on the Website is presented to you in the most effective manner for you, your requirements and your computer.

3.1.8 Contact you for your views on our services or events and notify you occasionally about important changes or developments to the Website or our services.

3.1.9 Provide and improve customer service and support.

3.1.10 Administer, monitor, support, improve and develop our Website to enhance operational capabilities and for internal operations.

3.1.11 Verify or enforce compliance with this Privacy Policy and applicable laws.

Sharing Your Personal Data:

4.1 We may share your Personal Data with;

4.1.1 Third parties who provide services for us where necessary for the delivery of our products and services for example;

  • Contractors who undertake snagging work on our behalf.
  • Collection agents who act on our behalf (i.e. to collect ground rent).
  • Third parties who administer agreements on our behalf (i.e. shared equity loans).
  • Suppliers who provide or make provisions to provide services to, or in relation to your property.
  • Managing agents appointed in accordance with the terms of your assisted move agreement.
  • One or more specified estate agents where you enter into an assisted move agreement with us or where we arrange the marketing of your existing home in a part exchange deal.
  • Home warranty suppliers such as CRL to support the administration of the relevant warranty.

4.1.2 Other third parties with your consent and where you request we introduce you to them, i.e. Mortgage Brokers.

4.1.3 Law enforcement agencies or regulatory bodies where we are required to do so to comply with regulatory or legal provision.

4.1.4 CRA’s (Credit Reference Agencies) and FPA’s (Fraud Prevention Agencies).

4.1.5 Our professional advisers.

4.1.6 The company named in the definition of Data Controller under paragraph 1.1 of this notice for fulfilling those purposes as set out in paragraph 3.


Our Legal Basis For Using Your Personal Data:

5.1 Our use of your Personal Data as outlined above is subject to different legal bases for processing, including where necessary for;

5.1.1 The purposes of the performance of our contractual agreement with you or to take steps at your request prior to entering into an agreement with you. If you do not provide such information we will be unable to sell a property to you or provide other service, i.e. the assisted move or part exchange schemes.

5.1.2 Our legitimate interests, i.e. in managing and monitoring the operation of our Website and for preventing fraud and for marketing our services and offers to you (subject in this case to offering you an ability to Opt Out).

5.1.3 Compliance with a legal obligation, i.e. under consumer anti-money laundering and data protection laws, making reports to regulatory authorities and law enforcement agencies.

5.1.4 Where you have consented to do so, i.e. in relation to data we provide to home warranty providers for them to undertake customer satisfaction surveys.

5.2 Where our use of your data is not necessary for one of the purposes outlined above we may seek your consent to use it in a specific way (please see paragraph 4.1.2 for further information). Where we ask for your consent you are free to refuse our use of the data for those purposes and you may withdraw your consent at any time by contacting us (please see the section titled: Contact and Complaints for further information).



CRA’s (Credit Reference Agencies) and FRA’s (Fraud Prevention Agencies):

6.1 We may undertake searches of CRA’s to verify your identity when you apply to reserve a property on one of our developments. We do this by submitting your Personal Data to them. We need to undertake such searches in accordance with anti-money laundering laws. If we undertake such a search for these purposes it will leave a ‘soft’ footprint on your credit file.

6.2 If you apply for a shared equity loan with us, we will undertake fuller searches with CRA’s and FPA’s which go beyond verification of your identity and enable us to review your credit history. We do this to assess creditworthiness and product suitability, manage your account, trace and recover debts and prevent criminal activity, this may leave a ‘hard’ footprint on your credit file.

6.3 Where you borrow from us under a shared equity loan, we may give details of your accounts and how you manage it to CRA’s. If you borrow and do not repay in full and on time, in accordance with the terms of your loan, CRA’s may record the outstanding debt. This information may be supplied to other organisations by CRA’s and FPA’s to perform similar checks and to trace your whereabouts and recover debts that you owe. Records remain on file for a period of 7 years after they are closed.

6.4 If you provide false or inaccurate information to us and fraud is identified, details will be passed to the FPA’s.

6.5 You can find more information about the various CRA’s and the ways in which they use and share your personal information. There are three main CRA’s in the UK, each being regulated by the FCA (Financial Conduct Authority);

  • Call Credit:



Post: Call Credit Information Group, One Park Lane, Leeds, West Yorkshire LS3 1EP.

Telephone: 0330 024 7574

  • Equifax Ltd:



Post: Equifax Ltd, Customer Service Centre, PO Box 10036, Leicester, LE3 4FS.

Telephone: 0333 321 4043 or 0800 014 2955

  • Experian:



Post: Experian, PO BOX 9000, Nottingham, NG80 7WF.

Telephone: 0344 481 0800 or 0800 013 8888


7.1 We may use CCTV recording devices on some of our premises, including site or sales offices, for the purposes of security, crime prevention, performance monitoring and health & safety.

7.2 Wherever CCTV is in operation there will be appropriate signage.

7.3 We will retain the images recorded only for so long as is necessary and will normally keep them for no longer than 12 months, unless there is a specific requirement to retain them longer. The images recorded for our internal use and will only be shared with any third parties to protect the legitimate business interests of the Company or where required, i.e. the purposes of the prevention or detection of crime or criminal activity.

Use Of Cookies:

8.1 A cookie is a small file which is sent to your browser by the Website and which is then stored on your computer’s hard disk. When you browse the Website, cookies record your activity to enable us to keep a record of any Personal Data submitted. We use this to understand more about you and your preferences, to optimise your browsing experience and deliver content to you in the most appropriate way.

8.2 We may work with third parties to track and research, on our behalf, your usage and activity on the Website. No personal information about you is shared, however, whilst conducting this research these third parties may place a unique ‘cookie’ on your computer’s hard disk.

8.3 We use cookies solely to gather information on IP addresses such as geographical information, to analyse trends, administer the Website, track users’ movements on the Website and gather broad demographic information for aggregate use (please see paragraph 8.1 for further information). IP addresses are not linked to other personally identifiable information and will not be used to deliver targeted marketing messages.

8.4 For information about blocking the use of cookies, please refer to your internet browsers instructions or help screen. If you block cookies, you may not be able to access certain parts of our Website or online services.

8.5 Our Website uses cookies, if you continue to use our Website you implicitly accept our use of cookies. If you set your internet browser to decline the use of cookies, you may experience limited functionality in the use of our Website.

Links To Other Websites:

9.1I governing the use of your data in web browsing activity, this Privacy Policy relates specifically to the use of the Website only and does not extend to your use of, provision and collection of data on any Website connected to us, which you may access by following a hyperlink within the Website or contained within any email sent from or on behalf of Harrington Homes (SW) Ltd.

9.2 If you follow a link to any other Website(s), they should have available their own Privacy and/or cookie Policy. We do not accept any responsibility or liability for their operation or misuse of your Personal Data. You should review these policies before submitting any Personal Data to those website(s).

How Long We Will Keep Your Personal Data:

10.1 We will retain your Personal Data for up to six years from the end of our relationship with you (unless required by law to retain your Personal Data for a longer period). In relation to identification data this will be retained for five years.

Transfer Of Your Personal Data:

11.1 The Personal Data that we collect from you will not ordinarily be transferred to, or stored at, a destination outside of the EEA (European Economic Area).

11.2 However, if we do need to transfer your Personal Data, outside of the EEA, we will take all steps reasonably necessary to ensure that any such transfer is made securely and that there is adequate protection in place to protect your Personal Data, as required by the Act and Chapter V of the GDPR, including requiring the transferee to agree a contractual clause or (if US based) being a member of the Privacy Shield.

11.3 We will notify you if we ever transfer your Personal Data outside of the EEA and will provide you with a copy of the relevant safeguards and measures taken.


12.1 The information you supply to us will be held on our servers located in datacentres hosted by one or more approved providers. The internet is not a secure platform; however, we take all reasonable care to prevent any unauthorised access to your Personal Data.

12.2 We take reasonable technical and organisational measures to protect Personal Data in our possession from loss, misuse and unauthorised access, disclosure, alteration and destruction.

12.3 Personal Data stored electronically is secured by us in the following manner;

12.3.1 Stored in a restricted access format

12.3.2 Secured within networks that have certified firewalls in a multi-layer manner.

12.3.3 Personal Data can only be accessed by staff on an as required basis only.

12.3.4 All network and computer equipment are secured with passwords and servers are only physically and logically accessible by authorised personnel, systems and software.

12.4 We will require third parties acting on our behalf who collect or use your Personal Data under our instructions to agree to safeguard your Personal Data in accordance with this Harrington Homes Privacy Policy and comply with Data Protection laws.


Marketing And Opting Out:

13.1 Unless you have ‘Opted Out’, we may contact you by email or electronic mail, post, telephone or SMS (text message) to inform you about other products and services provided by us that are like those that you have already agreed to, requested or enquired about.

13.2 You have the right at anytime to ask us not to use your Personal Data for marketing purposes by notifying us using the contact details (please see the section titled: Contact and Complaints for further information).

Your Rights:

14.1 Your personal information is protected under Data Protection laws and you have several rights, see below, which you can seek to exercise. Please contact us in writing, by post, email or telephone using the contact details (please see the section titled: Contact and Complaints for further information), if you wish to do so, or if you have any queries in relation to your rights. Please note these rights do not apply in all circumstances. We may need to verify your identity before we are able to respond to any request to exercise your rights.

14.1.1 Right of access: Subject to certain exceptions, you have the right of access to your Personal Data that we hold.

14.1.2 Right to rectify your personal information: If you discover that the information we hold about you is inaccurate or incomplete, you have the right to have this information rectified (corrected).

14.1.3 Right to be forgotten: You may ask us to delete information we hold about you in certain circumstances. This right is not absolute, and it may not be possible for us to delete the information we hold about you, i.e. if we have an ongoing contractual relationship or are required to retain information to comply with our legal obligations.

14.1.4 Right to restriction of processing: In some cases, you may have the right to have the processing of your personal information restricted, i.e. where you contest the accuracy of your personal information, its use may be restricted until the accuracy is verified.

14.1.5 Right to object to processing: You may object to the processing of your personal information when it is based upon our legitimate interests. You may also object to the processing of your personal information for the purposes of statistical analysis.

14.1.6 Right to data portability: You have the right to receive, move, copy or transfer your personal information to another controller when we are processing your personal information bases on consent or on a contract and the processing is carried out by automated means.


15.1 We may edit or amend this Privacy Policy from time to time. If we make substantial changes to the Privacy Policy, we will notify you by placing a notice on the Website to this effect. Please check our Website frequently to see any updates or changes to this Policy.

15.2 As a result of improvements we make to our services, amendments to laws or regulation or developments in the technology or processes we use, we may change the way in which or the purposes for which we process such information. If we make any substantial changes in the way in which we use your Personal Data, we will notify you by email or by post.

Contacts And Complaints:

16.1 If you have any questions about how we treat and protect your Personal Data and your privacy, if you have any comments, wish to seek to exercise any of your rights as outlined within this Policy or to complain, please contact: Harrington Homes (SW) Ltd:

Email: – Please add in the subject line – Confidential GDPR.

Post: Harrington Homes (SW) Ltd, Unit 4-5 Redlake Trading Estate, Ivybridge, PL21 0EZ – Please clearly mark the envelope as Confidential GDPR

Telephone: 01752 710288

16.2 You may also lodge a complaint with the ICO (Information Commissioner’s Office):


Post: ICO, Water Lane, Wilmslow, SK9 5AF – Please clearly mark the envelope as Confidential GDPR

Telephone: 0303 123 1113